To launch Sound Lounge, an event designed to bring agencies closer to sound studios, we created a sound-reactive print poster. By singing, clapping, shouting, or dancing, people triggered hidden sensors that revealed information through light, turning print into an interactive invitation.
Placed inside agencies and sound studios, the poster reframed print as an experience rather than a message. Playful, immediate, and intuitive, it sparked conversation and drove attendance by letting people engage with sound before ever entering a studio.
Originally conceived as a one-off activation, the idea was later adopted and recreated by the Philharmonic in Hamburg. It was also featured in the Stadtmuseum Düsseldorf as part of an exhibition on innovation in advertising.
