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Craft is not only how something is made, but how ideas find their voice.
In a world shaped by speed, automation, and AI, craft lives in the decisions behind the work.
It’s judgment. Choosing the right medium, shaping systems and details with care, knowing when to add, when to simplify, and when to stop.
Branding.
Film.
Photography.
Illustration ...
Different forms. Always intentional.
The work below explores craft as a language
Rooted in Brazil’s Sertão, MARKES is a self-initiated craft cola brand exploring where I come from through a contemporary identity built from local ingredients, colors and visual culture.
Visuals
film
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