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To launch the smallest Lumix camera on the market, we turned a product feature into a participatory idea.
Zipping invited people to rethink scale by capturing themselves in the smallest spaces they could find.
from size to air >>
We translated the invisible benefit of Panasonic’s E-ION Plus purification system into a clear visual language.
By contrasting urban environments with open natural landscapes,
the campaign made air quality tangible rather than technical.
A simple, graphic language turned a functional feature into an intuitive promise, scalable across Spain and Portugal.
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