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An immersive brand launch structured around the five human senses.
The experience unfolded through five distinct zones, each translating smell, taste, touch, sound, and atmosphere into a coherent world designed to be felt rather than explained.
A music film accompanied the launch, conceived as a brand manifesto in sound. Created and performed by the brand’s CMO, the track unified the experience emotionally and extended the narrative beyond the physical space, acting as both invitation and connective tissue.
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